Why digital marketing consultancy?

A digital marketing consultancy can provide valuable insights into the market in which your company operates, including understanding your competition, identifying your strengths and weaknesses, recognizing emerging trends, and assessing other relevant factors. We are here to support your company on its journey towards digital transformation!

While the importance of digital marketing is widely acknowledged, executing effective strategies requires a specific level of expertise and experience. A weak online presence resulting from incorrect digital marketing strategies, poor content, low rankings on Search Engine Results Pages (SERP), ineffective leads, or budget overruns can cost you significant amounts of money and time that you cannot afford to lose.

You don't have the luxury of wasting time or money on trial and error if you aim to achieve your desired business outcomes.

If you are running campaigns and you still can’t see high profit, then:

- Your marketing is not effective
- Your business market share is sinking
- You are losing money
- Your marketing team is reactive rather than - proactive

Businesses need guidance to navigate the complexities of the digital world and optimize their budgets. They also require a reliable partner to monitor their efforts and avoid wasting resources on ineffective strategies. This is where we come in.

BERTEY LTD offers a digital marketing strategy consulting service designed to grow your business. We combine the best practices in content marketing, social media, paid advertising, email marketing, and other digital channels. Our team will develop a tailored, actionable digital marketing strategy that fits within your budget and timeline, ensuring that every tactic contributes to your overarching goals of achieving a direct ROI, increasing brand awareness, amplifying your message, and generating high-quality leads.

Implementing a robust digital marketing strategy will propel your business to the next level, securing quick wins in sales, leads, and customer acquisition.

Since each client is unique with different goals, every BERTEY LTD consultant brings specialized expertise from various industries, guaranteeing you receive top-notch consultation.

Our digital marketing consulting elements

Searching engine optimization (SEO)

Achieve higher rankings in search engine results for relevant keywords and attract highly targeted traffic to your site with our ROI-focused SEO strategy.

We thoroughly analyze your on-page optimization, off-page optimization, link-building strategy, and competitor landscape to craft a customized SEO package tailored to your specific needs and budget.

Our comprehensive search engine optimization services support you from start to finish. We collaborate with you to develop a practical strategy, help you understand your competitors, and identify the most critical keywords to target for success and business growth.

Social media marketing

To become a powerful online marketing resource, social media marketing (SMM) is an ongoing process of evolving and adapting to changing customer needs.

Social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Instagram enhance your company’s visibility and engagement, expanding your audience reach. These networks enable businesses to monitor customer activities and potential buyers, providing valuable insights into their likes, dislikes, and interests. This information allows social media specialists to craft more effective marketing strategies tailored to attract and engage your target audience.

Paid advertisement

Paid advertisements are a crucial component of your digital marketing strategy. However, they are often overused because they deliver immediate results. As the name suggests, paid advertising involves spending money to promote your business online. This includes methods like pay-per-click (PPC), programmatic advertising, Google Ads, Google Display, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, as well as Google and Facebook remarketing.

These ads are displayed to a specific audience defined by the marketer within the ad platform. You only incur a cost when someone clicks on your ad.

Additionally, some advertisers opt to pay based on the number of views (CPM), where you pay for every 1,000 impressions your ad receives.

Content marketing

Content marketing involves creating and distributing editorials, graphics, and videos to attract, inform, and engage your target audience. Rather than aggressively promoting your products or services, content marketing aims to deliver high-quality, targeted content that is both helpful and useful to your potential customers. This approach builds trust and increases brand recognition.

Developing a robust content strategy can significantly enhance your SEO efforts and generate high-quality leads. Through content marketing, you can educate, entertain, surprise, and connect with your audience on an emotional level, effectively communicating your message.

Your target audience and buyer personas are less concerned about the technical aspects of your website, such as its information architecture or CMS. They care about you and the valuable content you provide. This focus on quality content helps to foster a deeper connection with your prospective clients, enhancing their interest and engagement with your brand.